Case Study: WeatherTech achieves a 76% holiday sales increase and international e-commerce expansion with ROC Commerce

E-Commerce Done Right for Over Twelve Years

WeatherTech, a division of MacNeil Automotive, manufactures industry-leading automotive protection products like FloorLiner™, PetSTEP® and TechFloor™ and has grown rapidly through extensive marketing. Faced with a massive, vehicle-specific inventory and the need to better serve U.S., Canadian and European customers, WeatherTech engaged ROC Commerce to redesign its fourth‑generation site to improve search, navigation and overall customer experience.

ROC Commerce delivered advanced, vehicle-fitment navigation, high-quality visuals, multilingual/multi‑territory support and a mobile/iPad app, streamlining the path to checkout with features like an ignition-button make/model finder. The redesign improved usability and international reach, earned the iPad app a 4+ star rating, and helped drive a 76% year‑over‑year increase in holiday sales while simplifying order placement and revenue generation.

WeatherTech

David MacNeil

Founder/CEO