Case Study: Spectrum Technologies achieves a 46% increase in online sales with ROC Commerce

Agricultural Equipment Business Flourishes with a Revitalized E-commerce Site

Spectrum Technologies, a Plainfield, IL–based maker of specialty agricultural equipment, needed a refreshed e-commerce site to boost visits, sales and conversion rates while serving two distinct audiences: busy, knowledgeable buyers (researchers/universities) and hands-on agricultural workers who need detailed instructions and education. The company also needed to reduce internal order-fulfillment time and present regionally relevant content to support international expansion.

Using ROC Commerce, the new site delivers quick, few-click checkout paths for professional buyers and in-depth guides, step-by-step resources and buyer’s tools for farmers, plus IP-based international content and checkout options. A Dynamics GP integration streamlined internal processes. Results exceeded expectations: a 27% year-to-date increase in web sales that surpassed the prior year’s total within six months, followed by an additional 46% increase the next year.

Spectrum Technologies

Scott Lemke

Art Director