Case Study: Skydance Brewing strengthens its brand story and retail presence with Robot House

Skydance Brewing launches a Native-owned brand system with Robot House

Robot House was engaged by Skydance Brewing, Oklahoma's first Native-owned brewery. Although the brewery had strong initial momentum, its founder felt that retail sales could be stronger and that the brand lacked a unique story and packaging design system that authentically connected to his mission and Native heritage.

The solution implemented by Robot House was a complete visual and narrative brand identity system. This included crafting a witty and clever brand voice to subvert stereotypes, alongside designing bold new can labels with custom illustrations for their core beers. Robot House helped name the beers and created a distinct retail presence that reflected real Native history and culture, resulting in a game-changing new look and story for the brand.

Skydance Brewing