Case Study: Nine Marina transforms into a lifestyle brand with Robot House

Nine Marina transforms a 50-year legacy brand into a lifestyle destination with Robot House

The customer, Nine Marina (formerly No. 9 Marina), was a legacy marina on Lake Eufaula with a new owner who sought to completely elevate its brand into an upscale lifestyle destination. The challenge was to modernize its 50-year-old identity while honoring its roots and moving it far above the typical marina aesthetic. The vendor, Robot House, was engaged for a comprehensive brand update.

Robot House implemented a strategic solution that included renaming the marina to "Nine Marina," creating an iconic "9 anchor" brandmark, and developing the tagline "Lake time begins at nine." The vendor also established a new color palette, designed all signage, and developed a dynamic inventory of upscale apparel. The transformed Nine Marina opened in 2023 to record success, becoming a must-experience destination that fully realized the owner's vision of a sophisticated lifestyle brand.

Nine Marina