Case Study: MORE Nutrition brings joy back to healthy eating with Robot Food

MORE Nutrition boosts sales 35% with Robot Food

The customer, MORE Nutrition, had a popular product range but lacked a strong brand identity, wanting to move away from a clinical diet aesthetic. They engaged the vendor Robot Food for services including brand strategy, creative strategy, and visual identity to address this challenge.

Robot Food developed a new brand identity centered on the idea of "joy," creating an expressive wordmark and vibrant food photography to celebrate flavor and a positive lifestyle. This solution led to a 35% sales increase in the first year following the relaunch.

MORE Nutrition