Case Study: Hip Pop achieves category-leading brand impact with Robot Food’s bold rebrand

Hip Pop unlocks new retail partnerships with Robot Food

Hip Pop, a beverage company known for its gut-healthy drinks, faced the challenge of expanding beyond the niche wellness category to compete directly with mainstream soft drink brands. They engaged the design agency Robot Food to develop a new brand strategy and identity that would position them as a refreshingly honest alternative for all occasions.

Robot Food created a bold new visual and verbal identity for Hip Pop, centered on the "Get real" tagline. This solution included vibrant packaging design and an authentically northern tone of voice that highlighted the brand's real ingredients and called out competitor fakery. The new branding successfully provided category leadership, directly unlocking key new retail partnerships and receiving unanimously positive feedback, as stated by the client.

Hip Pop