Case Study: Fritz-kola evolves into a multinational leader with Robot Food

Fritz-kola evolves its brand across 3 product ranges with Robot Food

Fritz-kola, an iconic German soft drink challenger brand, enlisted the design agency Robot Food to help evolve its brand identity for multinational expansion without losing its independent spirit. The challenge was to transition from an indie underdog to a major leader while maintaining brand authenticity. Robot Food provided creative strategy and visual identity services to address this.

Robot Food's solution involved a sensitive evolution of the Fritz-kola brand, which included a new logo illustrated by Chris Mitchell to capture its cheeky and approachable nature. They developed a new range segmentation strategy to unify the product lines and add more storytelling depth to the packaging. The result was a sharper, clarified identity that retained the brand's core values, successfully equipping Fritz-kola for its European expansion as acknowledged by the company's founder.

Fritz-kola