Case Study: Dickinson & Morris strengthens its heritage brand with Robot Food

Dickinson & Morris celebrates 170 years of heritage with Robot Food

The customer, Dickinson & Morris, sought to become synonymous with pork pies, Melton Mowbray, and exceptional food. The vendor, Robot Food, was engaged to help them achieve this through a comprehensive brand strategy, creative strategy, and the development of a new verbal and visual identity.

Robot Food developed the "Baking history" idea to celebrate the brand's 170 years of expertise. They created a rich new visual identity, including a 'seal of approval' mark and bespoke illustrations, alongside a distinctive tone of voice. This solution provided Dickinson & Morris with a strong, authentic platform for growth and a distinctive toolkit to own their market position for the future.

Dickinson & Morris