Case Study: Co-op makes own-brand spirits irresistible with Robot Food

Co-op refreshes 5 Irresistible spirits and cider ranges with Robot Food

The Co-op, a UK retailer, engaged the design agency Robot Food to elevate the packaging and storytelling for its premium Irresistible spirits and cider range. The challenge was to move the own-label products beyond their previous simplistic design, making them feel superior, special, and desirable on the shelf to reflect their quality and craft.

Robot Food developed a unique visual identity and story for each spirit, united by a common copper thread. The solution included bespoke label shapes, tactile materials, and luxury finishes that gave each bottle a distinct yet cohesive premium feel. The client reported that the new designs were more distinct, engaging, and inherently Co-op, resulting in a range that was much more irresistible to consumers.

Co-op