Case Study: Co-op Achieves a Distinctive Coffee Brand with Robot Food

Co-op launches a rich coffee brand world with Robot Food

Co-op required a compelling new coffee brand that would embody its core values and overcome the common consumer compromise between convenience, quality, and sustainability. The challenge was to create a brand that could stand out in a crowded market. They engaged the design agency Robot Food for a comprehensive solution including brand strategy, naming, and visual identity.

Robot Food developed the name "Ever Ground" and a complete brand world centered on the idea of "Goodness to go." The solution included a warm verbal identity, a visual system using simple line illustrations, and a color palette that leveraged Co-op's master brand blue. This distinct approach successfully rolled out across in-store offerings, ready-to-drink products, and coffee bags, creating a rich brand that tells the story of Co-op's coffee journey without compromise.

Co-op