Case Study: Brooklyn Brewery achieves a clearer, unified beer brand with Robot Food

Brooklyn Brewery unifies packaging across key sales formats with Robot Food

Brooklyn Brewery needed to redesign its beer packaging to achieve greater clarity and consistency without losing its creative, individualistic brand identity. The challenge was that its eclectic visual style had become watered down over time with numerous brand marks, making it difficult for new customers to navigate its offerings. The design agency Robot Food was enlisted to address this.

Robot Food created a consistent, future-proofed design system for Brooklyn Brewery. The solution involved consolidating the brand marks into a single recognizable imprint and developing a clear pack architecture. This unified the brand across multipacks and key sales formats, making it easier to spot on shelves and shop. Robot Food also provided a template for limited editions to maintain a strong identity while building excitement.

Brooklyn Brewery