Case Study: San Antonio Manufacturers Association boosts trade show attendance and revenue with Robot Creative

SAMA boosts trade show to 1,735 registrations and $333K revenue with Robot Creative

The San Antonio Manufacturers Association (SAMA) needed to grow its annual trade show but had a lean internal team. They engaged the vendor Robot Creative for comprehensive tradeshow marketing, branding, and digital campaign services to increase exhibitors, attendance, and revenue.

Robot Creative developed the show's "Transforming Tomorrow" branding and executed a multi-channel campaign with tailored messaging on LinkedIn and email. Their work included all creative assets and a reusable event webpage. The 2025 trade show achieved the strongest results in at least three years, with 1,735 registrations and $333,000 in revenue, marking the largest year-over-year jump in attendance and revenue.

San Antonio Manufacturers Association (sama)