Case Study: eClosePlus achieves a modern FinTech brand refresh with Robot Creative

eClosePlus gets a bulls-eye brand refresh with Robot Creative

eClosePlus, a FinTech software product from mortgage law specialists Polunsky Beitel Green, faced a challenge with its original name, E-Mortgage Law, which caused market confusion over whether it was a law firm or a software product. The product also required a modernized visual identity to better compete within the crowded FinTech space. They engaged the vendor Robot Creative for a complete brand refresh.

Robot Creative implemented a new brand strategy and positioning, culminating in the new name eClosePlus to clarify the product's function. They designed a modern logo and full visual identity to communicate ease and superior technology, and created a co-branded tradeshow booth. The president of eClosePlus was highly pleased with the compelling marketing package, which included the new name, logo, and professional materials.

eClosePlus