Case Study: Alamo Area Council of Governments improves accessibility and engagement with Robot Creative branding and website redesign

Alamo Area Council of Governments unites 13 counties with Robot Creative

The Alamo Area Council of Governments (AACOG) faced a significant challenge as its dated brand and intimidating logo failed to represent all 13 counties it served, while its difficult-to-navigate website created barriers for its key audiences. They engaged the vendor Robot Creative for a comprehensive branding and website redesign service to create a more human, welcoming, and equitable identity.

Robot Creative developed a vibrant new logo with thirteen colors to represent each county and completely restructured the AACOG website with audience-first navigation. The solution resulted in an overwhelmingly positive reception from county representatives and stakeholders. The new brand unified the network, while the redesigned website dramatically improved user access for seniors, veterans, and individuals with disabilities seeking program information.

Alamo Area Council of Governments (aacog)