Case Study: City Year scales national creative strategy with RoboHead

City Year scales creative strategy across 29 cities with RoboHead

City Year, a national nonprofit operating in 29 U.S. cities, faced significant challenges in managing creative requests for its small, centralized team. With a massive national footprint, stakeholders often bypassed the overburdened team, leading to unbranded work and inconsistent materials. The process was hindered by transactional friction, missing request information, and endless email threads. To address this, City Year implemented RoboHead, a creative project management system.

Using RoboHead’s customized intake forms and visual proofing tools, City Year standardized requests and centralized feedback. This solution eliminated logistical emails and empowered the creative team to focus on strategic partnerships. The results included a massive increase in brand-aligned work across all cities, more proactive and strategic creative development, and scalable processes that allowed a small team to manage national-level demand effectively.

City Year