Case Study: Audi improves driver experience with vision AI from Roboflow

Audi turns the car manual into an interactive guide with Roboflow using 10,000+ photos

Audi, a leader in automotive innovation, faced a challenge in ensuring drivers understood and maximized the advanced features in their vehicles, with surveys showing a majority of drivers were unaware of many functions. To address this, Audi partnered with creative agency Ogilvy, which used Roboflow's AI-Assisted Labeling and Hosted AI Model Training services to develop a solution.

Ogilvy, in collaboration with Roboflow, built the Audi Reader, a vision AI-powered application that transforms the car manual into an interactive experience. By pointing a phone camera at any part of the vehicle, drivers instantly receive information. The solution was powered by a custom vision model trained on over 10,000 photographs, which successfully accelerated development and enhanced driver understanding and satisfaction.

Audi