Case Study: General Dynamics Information Technology (GDIT) achieves successful Savannah Navy Week outreach with RobMark

General Dynamics Information Technology helps launch Savannah Navy Week with RobMark and 50-75 sailors

The customer is General Dynamics Information Technology (GDIT), the primary contractor for the U.S. Navy's Office of Community Outreach. Their challenge was to successfully execute the inaugural Savannah Navy Week, a major public outreach event, during the city's busiest week which coincided with the 200th anniversary of the St. Patrick's Day Parade. GDIT engaged the vendor RobMark to provide strategic communications and community engagement services.

RobMark's solution involved facilitating key introductions to local government, media, and civic leaders to build advance support and acting as a liaison throughout the event. The vendor's efforts in media relations and community outreach contributed to an overwhelming success. The 2024 Savannah Navy Week received positive regional, national, and international media coverage, secured full community and government participation, and featured sailors engaging in numerous events, including a STEM day with students and the historic parade.

General Dynamics Information Technology (gdit)