Case Study: Smith | Schnider achieves 20–35% email open rates (above industry average) with Robly

Smith I Schnider - Customer Case Study

Smith | Schnider is a Washington, D.C.-area consultancy offering design, research, marketing and sales guidance to home builders and developers. Facing the common email-marketing challenge of low engagement, VP of Marketing Liz Sacks turned to Robly to improve open rates for drip campaigns, company announcements and property promotions.

Using Robly’s OpenGen resend feature and list-segmentation tools, Smith | Schnider could target subscribers more precisely and automatically resend messages with new subject lines to non-openers, while the drag-and-drop email builder sped production without a developer. As a result, their campaign open rates rose to an average of 20–35%—consistently above the real estate industry average of 20%—and delivered more targeted, professional communications.

Smith I Schnider

Liz Sacks

Vice President of Marketing