Case Study: The Ohio State University Spine Research Institute improves website usability with Robintek

The Ohio State University (Spine Research Institute) streamlines a 60-item menu with Robintek

Robintek worked with The Ohio State University’s Spine Research Institute, a multidisciplinary group focused on preventing, evaluating, and treating spine and musculoskeletal disorders. The institute needed to improve website performance while staying within the university’s existing Drupal template, which limited design and functionality options.

Robintek provided website redesign, strategy, and consulting services, creating new homepage and subpage designs, reorganizing a 60+ item navigation into clearer sections, and advising on content, SEO, and audience targeting. Robintek also developed custom artwork and photography to improve campus directions and visitor navigation. The result was a site the team felt better represented the institute, communicated more clearly to key user groups, and received positive feedback from users, though no specific numeric metrics were reported.

The Ohio State University (Spine Research Institute)