Case Study: Columbus and Franklin County Metro Parks improves user experience and engagement with Robintek web design and marketing

Columbus and Franklin County Metro Parks boosts engagement and cuts phone support with Robintek

Columbus and Franklin County Metro Parks, a public agency managing a regional park system, partnered with Robintek for a website redesign. Their challenge was an outdated and difficult-to-navigate website that poorly represented their brand and hindered user engagement. They needed a solution that would improve the user experience, utilize their extensive visual assets, and allow for easier content updates.

Robintek reorganized and redesigned the website with a focus on streamlined navigation, better storytelling, and striking visuals. They implemented a new structure with logical categories and a mega menu, integrated calls-to-action and email signups, and created new landing pages for specific audience interests. As a result, Metro Parks reported a marked increase in user engagement through page views and email signups, a significant decrease in staff time spent assisting visitors on the phone, and very positive user feedback on the new design. Robintek continues to partner with them on ongoing marketing initiatives and print design.

Columbus and Franklin County Metro Parks