Case Study: Ownership boosts new business conversions with Robin AI

Robin AI helps Ownership create a new way to start a business by making contracts simple

Ownership partnered with Robin AI to solve a key challenge in its app-based business formation platform: providing new businesses with a simple, legally backed contract for working with team members in exchange for equity. While Ownership made it easy to start a company in minutes, founders still needed a clear legal framework to formalise team relationships and build confidence in the platform.

Robin AI worked closely with Ownership to create a customisable contract template for businesses using the Ownership app, with the agreement completed in under a week after just two calls. The new contract has helped provide accountability and assurance for equity-based team onboarding, supported investor conversations, and driven a 25% higher conversion rate after being introduced to a sample of businesses.

Ownership

Naïma Camara

Founder & CEO