Case Study: The Howard Hughes Corporation achieves a standout rebrand for Summerlin with Robertson+Partners

The Howard Hughes Corporation drives country-leading home sales with Robertson+Partners

The Howard Hughes Corporation sought to transform its Summerlin development from a master planned community into a global destination for fashion, dining, and retail. The challenge was to reposition it as a city unto itself. The vendor, Robertson+Partners, was engaged to provide a rebrand and campaign to meet this goal.

Robertson+Partners created the "Be Part of Something Beautiful" campaign to inspire an emotional connection by celebrating the beauty and shared sense of belonging in Summerlin. The comprehensive solution included strategy, design, and media across broadcast, digital, and print. The results were significant, with home sales leading the country in both volume and value. The campaign was highly requested by residents and continues to win awards, demonstrating major business impact for the client.

The Howard Hughes Corporation