Case Study: The Howard Hughes Corporation drives tenant interest and pre-leasing success with Robertson+Partners

The Howard Hughes Corporation drives 20,000 visitors with 3.8% CTR using Robertson+Partners

The Howard Hughes Corporation faced the challenge of generating interest and leads for new tenants for 1700 Pavilion, a 267,000 sq. ft. Class-A office building under construction in its Downtown Summerlin development. To fill the space ahead of its 2022 opening, they engaged the vendor Robertson+Partners for a marketing solution.

Robertson+Partners implemented a multi-channel campaign that included a visionary video, a teaser campaign with out-of-home signage, and a mobile-first web experience. The strategy focused on building anticipation and telling a story of evolution for the entire community. The results were highly successful, with the media campaign generating a 3.8% click-through rate from 500,000 impressions, driving nearly 20,000 visitors to the site. Most importantly, the campaign led to a significant increase in call volume to leasing agents, exceeding client goals and enabling pre-leasing to begin.

The Howard Hughes Corporation