Case Study: Pulte Homes drives premium home sales with Robertson+Partners

Pulte Homes sells 46 homes in 2 weeks with Robertson+Partners

Pulte Homes faced a significant challenge when launching their ambitious Reverence at Summerlin development: convincing consumers to purchase a home that was 40% more expensive than similar options available nearby. To address this, they partnered with the vendor Robertson+Partners for a comprehensive branding and marketing solution.

Robertson+Partners developed a new brand identity from the ground up, including research, naming, logo creation, and theming. This strategy was supported by an extensive advertising, media, and content campaign. The results were overwhelming, driving such high demand that media had to be temporarily suspended. Robertson+Partners helped Pulte sell 46 homes in two weeks, secure two price increases, and achieve a price-per-square-foot of up to $230, making it the highest in the marketplace.

Pulte Homes