Case Study: McDonald’s boosts breakfast sales with McCafe by Robertson+Partners

McDonald’s boosts cash flow growth to #1 in the U.S. with Robertson+Partners

The customer, McDonald's, faced a challenge with its struggling breakfast business following a recession, particularly with a Hispanic audience that was severely impacted by job losses. The vendor, Robertson+Partners, was engaged to help launch McCafe to address this issue.

Robertson+Partners developed a strategic campaign called "Rise and Shine," which was based on the insight of shifting family dynamics. This solution successfully helped McDonald's achieve significant results, including winning a Telly Award, being recognized for the best Hispanic marketing plan in the nation, and attaining the number one position in cash flow growth in the U.S.

McDonald’s