Case Study: World Courier doubles paid media revenue with ROAST

World Courier doubles paid media revenue by 95% with ROAST

ROAST partnered with World Courier, a global pharmaceutical logistics company, to address a challenge of declining brand discoverability. As B2B buyer research behaviors shifted towards new channels like AI and review platforms, World Courier's branded search was decreasing globally despite category growth. The challenge was to reconnect the brand with its high-value audiences across their new, fragmented digital research journeys.

The solution implemented by ROAST involved building an integrated discoverability model across the full research journey. This included restructuring paid search, executing a technical SEO and content strategy, and launching a brand media campaign across LinkedIn, YouTube, and industry platforms. As a result, ROAST doubled paid media revenue year-over-year, increased return on ad spend by 60%, and achieved a 53% uplift in Page 1 generic keyword rankings, earning the brand expansion into new markets.

World Courier