Case Study: WEX achieves 916% more paid leads with ROAST’s AI-powered content and search strategy

WEX boosts paid leads 916% with ROAST

The customer, WEX, a B2B payments technology company, faced the challenge of generating leads in new markets where it had poor organic visibility and was essentially unknown. Their fragmented paid search structures were driving up costs without producing qualified demand. The vendor, ROAST, was engaged to address this marketing infrastructure problem.

ROAST built WEX a global discoverability infrastructure featuring a proprietary AI-powered content engine to produce search-optimized articles at scale. They also restructured paid search campaigns to focus on high-intent targeting. This solution delivered a 916% increase in paid leads and a 97% reduction in cost per lead within seven months. An integrated brand campaign in the Netherlands also increased brand consideration by 30%. The success led ROAST to be appointed to scale this model into other global regions.

WEX