Case Study: TrueLayer achieves stronger lead generation and lower MQL costs with ROAST Paid Media

TrueLayer achieves 161% of lead targets with ROAST

TrueLayer, a leading European open banking platform, came to ROAST with the challenge of entering new global markets and growing its market share. Their key objectives were to penetrate larger European markets and generate qualified leads to build a client portfolio ahead of their competitors.

ROAST implemented a data-driven paid media strategy using Google Ads, optimized to target Marketing Qualified Leads (MQLs) rather than just form submissions. This approach, supported by proprietary NLP technology for competitor analysis, successfully launched campaigns in key European markets. The results were significant, with ROAST helping TrueLayer achieve 161% of its total lead target in Q1 and 113% in Q2, while consistently hitting its blended cost per MQL target.

TrueLayer