Case Study: The National Lottery achieves #1 search dominance with ROAST

The National Lottery holds #1 rankings for 8 years with ROAST

The National Lottery faced the challenge of defending its top search rankings against affiliates and competitors targeting its brand terms. This was critical to ensure players received accurate, real-time results after every draw, as incorrect information in search results posed a significant trust crisis. They partnered with SEO vendor ROAST for content monitoring and technical SEO services to address this.

ROAST built a proactive SEO engine to protect real-time draw results and strengthen site architecture. They implemented bespoke monitoring to track key phrases and worked directly with Google to correct misinformation. This solution ensured every new product launch reached the #1 position immediately. ROAST delivered sustained organic dominance for eight years, achieving #1 rankings for all launches and providing accurate results within minutes of every draw.

The National Lottery