Case Study: The Access Group achieves 21% more sessions with ROAST's Site IA restructure

The Access Group boosts sessions 21% with ROAST

The Access Group, a business software provider, faced a significant challenge in managing its website due to an aggressive growth and acquisition strategy. This resulted in a complex amalgamation of migrated content that created duplicate pages and internal competition, stunting their ability to scale. They enlisted the SEO services of ROAST to perform a complete Site Internal Architecture restructure to build a solid, scalable foundation.

ROAST implemented its unique eight-step process, which included in-depth keyword research and technical planning, to rebuild the site into a data-led and user-friendly taxonomy. This solution by ROAST delivered impressive results, including a 21% year-over-year increase in sessions, a 200% increase in sessions for HSC pages, and a 97% reduction in URLs by removing duplicates. The new architecture created by ROAST future-proofed the website for further growth and instantly improved traffic and leads.

The Access Group