Case Study: Mercedes-Benz Vans achieves 90% lower cost per lead with ROAST

Mercedes-Benz Vans cuts cost per lead by 90% with ROAST

Mercedes-Benz Vans was looking to generate a high volume of leads for its UK dealership network at a lower cost-per-acquisition than previous search and social campaigns had achieved. A challenge was that sending traffic to various regional websites provided a poor user experience and inadequate tracking. ROAST addressed this challenge through a paid social strategy.

ROAST implemented an innovative lead-generation campaign on Facebook that used semi-automated forms to capture interest directly within the social app, eliminating the need for users to travel to a clunky external site. This allowed for highly geo-targeted campaigns from individual dealerships. The solution drove 3,000 leads over eight months and achieved a 90% reduction in cost-per-lead.

Mercedes-Benz Vans