Case Study: L&Q achieves stronger discoverability and conversions with ROAST

L&Q boosts YoY conversions by 300% with ROAST

L&Q, a real estate and social housing provider, faced the challenge of making its shared ownership and affordable housing schemes discoverable online. They needed to outrank major property portals like Rightmove and Zoopla despite having a smaller budget and to educate potential buyers on often-misunderstood affordable housing options. They partnered with ROAST to address this SEO and content discoverability gap.

ROAST implemented an SEO strategy that built hundreds of optimized local landing pages and established authority on key terms before they became highly competitive. The solution focused on user intent and education, linking informational content to conversion. ROAST's work resulted in L&Q significantly outranking its competitors, achieving the #1 position for critical queries. Measurable impacts included a 52.1% month-on-month growth in generic clicks and year-on-year conversions increasing by up to 300% in key developments.

L&Q