Case Study: Hyperoptic achieves standout local and organic search visibility with ROAST SEO

Hyperoptic boosts generic visibility 130% with ROAST

Hyperoptic, a telecoms provider, faced the challenge of maximizing its local online visibility, as its broadband service was only available in specific London regions. To gain an advantage over competitors, they partnered with ROAST for SEO services to implement a strong content and on-page optimization strategy.

ROAST implemented a phased solution, beginning with technical SEO foundations before launching a data-led content hub and finally a programmatic SEO approach for local targeting. This strategy transformed Hyperoptic's discoverability, resulting in a #1 organic ranking for 'fibre broadband', a 130% growth in page-one visibility, and a 580% increase in AI overview appearances. ROAST delivered standout SERP visibility and sustained organic growth for the client.

Hyperoptic