Case Study: HCA Healthcare UK boosts conversion rates with ROAST's PPC strategy

HCA Healthcare UK boosts gynaecology conversion rate by 910% with ROAST

HCA Healthcare UK, a private healthcare company, faced challenges after migrating to a new central website, which resulted in a loss of previous PPC optimizations and machine learning data. Their budgets also fluctuated greatly throughout the year. They partnered with ROAST to rebuild their paid search account from scratch and improve conversion rates.

ROAST implemented a solution utilizing Google's Smart Bidding strategies, setting CPA targets based on service line value, and tightly controlling keywords to focus a limited budget on top-performing terms. They also implemented unique day parting for each service line. This strategy delivered significant results for HCA Healthcare UK, with ROAST dramatically increasing conversion rates year-over-year across key services like Gynaecology (910%), Urology (176%), and Neurosciences (170%) even as overall spend decreased.

HCA Healthcare UK