Case Study: Cencora builds global pharma brand awareness with ROAST

Cencora drives 35M+ impressions with ROAST

Cencora, a global pharmaceutical company, faced the challenge of building a globally recognized brand and engaging niche decision-makers at scale following a major rebrand. Traditional awareness tactics were insufficient for reaching their high-value B2B audiences in the fragmented healthcare industry. The vendor, ROAST, was engaged to provide a new model of brand building rooted in discoverability and relevance using services like ABM, brand media, OOH, and programmatic advertising.

ROAST implemented a phased media strategy engineered for precision. The solution included high-impact OOH, premium sponsorships, and targeted video across platforms, culminating in over 35 million impressions. The results were significant, with a confirmed uplift in unaided awareness and over 5.7 million video views. ROAST's campaign also achieved a 4x higher click-through rate for retargeting compared to industry benchmarks, successfully building visibility and familiarity with the right audiences.

Cencora