ROAST
32 Case Studies
A ROAST Case Study
CarbonChain, a company providing data and accounting for business emissions, faced the challenge of increasing its online visibility to businesses searching for sustainability solutions. They enlisted the services of ROAST for SEO to ensure they would be found by researchers starting their journey on Google.
ROAST implemented an integrated performance marketing strategy. This involved technical SEO, a content gap analysis to create thought leadership pieces, and collaboration with paid search teams for a holistic approach. The solution delivered significant results for CarbonChain, including a 162% increase in brand clicks, a 1987% increase in generic clicks, and a 193% rise in organic traffic over two years.