Case Study: AJ Bell boosts organic visibility with ROAST

AJ Bell drives 39,200 clicks with ROAST

The customer, AJ Bell, a financial services company, faced the challenge of improving its organic search visibility, particularly for its priority ISA and pension products. The vendor, ROAST, was engaged to leverage its SEO services to address this through a content-focused strategy.

ROAST implemented a two-step solution involving the optimization of existing content and the creation of new, informative pages based on a content gap analysis. This approach significantly boosted AJ Bell's authority and search rankings. The results delivered by ROAST were substantial, driving over 39,200 clicks to the site in a year, with one new page alone ranking #2 for a key term and generating over 7,740 additional clicks.

AJ Bell