Case Study: Zoo Miami boosts attendance and social engagement with Roar Media

Zoo Miami drives 7:1 ROAS and 1M visitors with Roar Media

Zoo Miami faced intense competition from other attractions and negative public perceptions about zoos, leading to waning attendance. They enlisted Roar Media to develop a strategic social content marketing plan to reverse this trend, increase revenue, and further their mission.

Roar Media implemented a comprehensive social and paid social media marketing strategy. This included a dynamic promotional calendar, sophisticated audience targeting, engaging organic campaigns with influencer partnerships, and advanced retargeting tactics. The results were significant, with record-breaking attendance reached a full quarter early. Organic social metrics saw massive year-over-year increases, including a 78.2% rise in engagements and an 859.8% jump in video views. The paid social campaign also delivered a highly effective 7:1 return on ad spend, generating a conversion value of $365,000.

Zoo Miami