Case Study: World of Hyatt Boosts Regional Brand Awareness and Direct-to-Consumer Bookings with Roar Media

World of Hyatt drives 9.9M impressions with Roar Media

World of Hyatt sought to increase brand awareness and direct sales in Latin American destinations by targeting US consumers. With limited internal resources and shifting priorities, they tested multiple agencies, including Roar Media, to execute a high-volume digital marketing campaign across SEM and META platforms in three languages.

Roar Media delivered an immense volume of quality creative and performative ads, winning the account by a landslide. The agency implemented high-performance international strategies, including savvy targeting and agile change management. The results for Q4 2022 included nearly 10 million impressions, 558 bookings, and a strong return on ad spend. This performance secured Roar Media's position as a preferred agency partner for Hyatt.

World of Hyatt