Case Study: Viva Wyndham builds direct-to-consumer booking demand with Roar Media

Viva Wyndham drives 1,242 bookings and $876,250 in revenue with Roar Media

Viva Wyndham, a resort licensee, faced the challenge of building direct-to-consumer bookings and improving its brand recognition in the highly competitive U.S. travel market. This endeavor was further complicated by its launch occurring during the COVID-19 pandemic, which brought the travel industry to a halt. They partnered with Roar Media to develop results-driven advertising initiatives.

Roar Media implemented a full-funnel marketing strategy that was agile, data-driven, and focused on stimulating demand. Their approach included sophisticated digital targeting, competitive promotions accommodating travel restrictions, and integrated public relations efforts. This solution delivered significant results for Viva Wyndham, including over $876,000 in direct booking revenue, a 1.8% click-through rate on ads, and a $5.62 return on ad spend. Roar Media also secured 78 positive media placements and drove substantial social media engagement with over 1.3 million video views.

Viva Wyndham