Case Study: Tampico Beverages grows total market reach with Roar Media

Tampico Beverages reaches 2B impressions with Roar Media

Tampico Beverages, a global beverage manufacturer, sought to grow its market share by shifting its marketing focus from a traditional Hispanic audience to millennials, young adults, and value moms. To achieve this, the company engaged the vendor Roar Media for a digital transformation of its marketing strategy.

Roar Media implemented a digital-first, omnichannel approach for Tampico, integrating social media, influencer marketing, hyperlocal programmatic advertising, and offline retail activations. This strategy delivered over 2 billion targeted impressions, dramatically grew the brand's online presence, and achieved a social engagement rate above 5% on Facebook. The partnership successfully expanded Tampico's audience into the total market and transitioned its platform to mobile-first.

Tampico Beverages