Case Study: Royal Caribbean Cruise Lines boosts bookings and ROAS with Roar Media

Royal Caribbean Cruise Lines cuts cost-per-booking 30%+ with Roar Media

Royal Caribbean Cruise Lines needed to expand its direct-to-consumer market share in Latin and Central America as more consumers began researching cruises online. The cruise line required a nimble advertising partner to quickly seize these country-specific opportunities and hired Roar Media to implement a dynamic advertising approach.

Roar Media built and optimized a unified advertising and marketing technology ecosystem to target the entire consumer journey. Their data-driven strategy included advanced tactics like dynamic ad management, sophisticated audience targeting, and advanced retargeting. This solution resulted in a 30% reduction in cost-per-booking, a 20% increase in booking volume, and the program's successful expansion into over 20 additional international markets for Royal Caribbean.

Royal Caribbean Cruise Lines

Chad Gropse

Sr. Global eCommerce Platform Director