Case Study: Plaza Construction builds national brand equity with Roar Media

Plaza Construction earns 123 media placements and 11.4% organic engagement with Roar Media

Plaza Construction, one of the largest construction companies in the United States, faced a challenge where it was perceived as a regional operator only active in Miami and New York despite its national scope. The company engaged Roar Media as its full-stack marketing partner to implement a public relations and social media strategy to change this perception and showcase its work across all regions.

Roar Media developed and executed a comprehensive PR and organic social media strategy focused on highlighting Plaza's national projects and thought leadership. This approach secured 123 top-tier media placements and drove significant social media growth, achieving an 11.4% average organic engagement rate and over 348,000 impressions with zero investment in paid media. The campaign successfully painted a more accurate national picture of Plaza Construction.

Plaza Construction