Case Study: LATAM Airlines boosts brand awareness and bookings with Roar Media

LATAM Airlines generates 2.4B media outreach with Roar Media

The customer, LATAM Airlines, faced the challenge of establishing a new brand identity and creating awareness following its merger. Seeking to elevate brand awareness, increase bookings, and position itself as the Latin American travel expert, the airline partnered with vendor Roar Media for a comprehensive marketing-communications program.

Roar Media executed a synergistic platform that included top-tier media tours, trade articles, and influencer trips. The solution delivered significant results, including a total media reach of 2.4 billion and an advertising equivalency value of $9.8 million. Roar Media secured 157 unique placements in top-tier outlets and a highly successful influencer partnership that generated over 40 million impressions.

LATAM Airlines