Case Study: Interjet achieves strong launch publicity and route demand with Roar Media

Interjet earns $425,642 in publicity value with Roar Media

Interjet, a Mexican airline, lacked the media expertise and resources to successfully launch its new Miami-Mexico route. They hired Roar Media to introduce the new service and drive passenger reservations and occupancy for the flight.

Roar Media planned and executed two high-visibility events and supported them with key messaging and news releases. The results included widespread local and national publicity, attendance from key community figures, and a mayoral proclamation. The campaign generated over 36 media placements, a publicity value of $425,642, and significantly increased demand for the new route.

Interjet