Case Study: Diageo boosts brand growth and social engagement with Roar Media

Diageo drives 26.3M impressions with Roar Media

Diageo, a marketer of premium alcoholic drinks, sought to build sales velocity for two nascent whiskey brands, SIA and Kikori, which lacked clear branding and a strong social media presence. The challenge for vendor Roar Media was to define the brand positioning and create a new content strategy in the highly competitive spirits market just weeks before the crucial holiday season.

Roar Media created a comprehensive brand and content strategy, executing large-scale photo and video shoots to deliver best-in-class content for the holiday period. Through a successful organic and paid social media strategy, the campaign generated over 26 million total impressions and a 9.55% average organic engagement rate, helping the brands meet and exceed their marketing and sales goals.

Diageo