Case Study: City Furniture drives 50%+ more trade applications with Roar Media

City Furniture boosts trade applications 50%+ with Roar Media

The customer, City Furniture, a leading Florida furniture retailer, faced the challenge of launching a new B2B trade program from scratch, as their marketing had previously focused solely on direct-to-consumer efforts. They engaged the vendor, Roar Media, to develop a complete go-to-market strategy to generate awareness, stimulate engagement, and drive new member applications from trade professionals.

Roar Media implemented an integrated marketing campaign utilizing targeted digital ads, trade association partnerships, public relations, and event marketing. The solution successfully exceeded its new membership application goal by over 50% and delivered an exceptional 15:1 return on ad spend, establishing a robust new revenue channel for City Furniture.

City Furniture