Case Study: CEMEX USA builds stronger stakeholder relationships with Roar Media

Cemex USA earns 2.1K media placements with Roar Media

Cemex USA, the U.S. operations of a leading global building materials provider, faced a challenge in effectively sharing its broad corporate story and providing personal attention to key stakeholders. An internal bias against using agency support, based on prior engagements, made it difficult to secure the additional resources needed. Roar Media was engaged to provide comprehensive communications support.

Roar Media implemented a multi-faceted communications strategy focused on Cemex USA's core audiences, integrating corporate communications, crisis communications, media outreach, and copywriting. The results were significant, including over 2,100 media placements, a reach of 2.1 billion, $3.2 million in publicity value, and over 96% neutral-to-positive sentiment. These outcomes led to an expansion of Roar Media's engagement, solidifying their role as a key partner for Cemex USA.

Cemex USA