Case Study: Aventura Mall boosts engagement and foot traffic with Roar Media

Aventura Mall drives 84% website traffic growth with Roar Media

Aventura Mall, the second-largest mall in the United States, engaged Roar Media to support its digital transformation. The challenge was to develop a new digital marketing framework to drive foot traffic, particularly following a major expansion, after the mall had historically relied on traditional media for revenue and advertisement.

Roar Media implemented a 360-degree digital marketing program designed to create consumer awareness and drive visits. By employing best-in-class digital practices and partnering with platforms like Google Marketing Platform and TripAdvisor, Roar created a marketing funnel that moved consumers from online engagement to in-person mall visits. The results were significant, including over 36.9 million digital impressions, 1.2 million website visitors, and year-over-year engagement rate increases of 294% on Facebook and 374% on Instagram.

Aventura Mall