Case Study: dotdigital increases user engagement with Roadmap

How dotdigital increased their user engagement with their product roadmap

dotdigital, a company that provides a platform for creating and automating digital marketing campaigns, sought to increase user engagement with their product roadmap. They partnered with Roadmap to find a better way to communicate their development plans to customers.

By implementing Roadmap's public roadmap, dotdigital achieved a significant increase in user engagement, which was described as being "through the roof." The vendor's integration with Zendesk allowed their support team to seamlessly submit feedback, and the Chrome extension enabled easy feedback capture from forums. Roadmap provided the central platform needed to streamline their product feedback and communication workflow.

dotdigital

Michael Duxbury

Head of Product Management